I don’t know if you were aware of the promotion a certain travel agency was running in 2007. They stated that anyone who went online between June 12th and December 7th of 2007 to book a vacation between the dates of November 1st, 2007 and April 30, 2008 would get their vacation FOR FREE if it snowed more than 5 inches where they lived on New Year’s Day. If you win, you would still have to pay "taxes, fees and service charges" – and that usually adds up to a few hundred bucks. Nonetheless – the direct product costs would be covered – and that’s better than nothing! :)
Apparently 30,000 people are potentially eligible. The official measurement will be taken from Environment Canada in four major cities. The official rules can be found here if you are interested. If each vacation averaged $1,500 and all 30,000 people got their vacations for free, then the company would be out $45 million.
But don’t worry, they took out a special insurance policy that pays them $100 million dollars if it does indeed snow more than 5 inches. Good luck if you are one of the eligible contestants!