Protect your brand when a crisis strikes with @melissa_agnes (PODCAST)

Main headshot_High resdownsizedMelissa Agnes is the author of the new book Crisis Ready: Building an Invincible Brand in an Uncertain World. She is a leading authority on crisis preparedness, reputation management, and brand protection, and is an advisor to some of today’s leading organizations faced with the greatest risks.

We discussed a number of real-world examples of brands handling crises, including how Equifax handled the breach of millions of customers’ data. Melissa also provides some advice about how your personal brand needs to be protected if and when a crisis strikes for you.

You can buy her book here (these are not affiliate links):

You can follow Melissa on twitter at @melissa_agnes

You can learn more about Melissa at

Ratings on iTunes are appreciated

The episode is now available on iTunes (You have to click through to “view in iTunes”). You can also just use the embedded player or MP3 download down below to listen to it right away (you must be on this website to see it).

If you enjoy the podcast, please use the iTunes link to give it a rating (or even a review) if you have an iTunes account.Your reviews help get the podcast get noticed, which helps to attract high profile guests.

Preet Banerjee
Preet Banerjee an independent consultant to the financial services industry and a personal finance commentator. You can learn more about Preet at his personal website and you can click here to follow him on Twitter.
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