Recently I wrote about a door knocker that came to my house and signed my girlfriend up to a 15 year water tank rental program (I canceled it as soon as I got home and found out). I wrote a post about the ridiculous nature of these door knocker sales tactics and it’s no secret that most deals offered to you at your door are not good deals (not for YOU anyways).
Why Does Door Knocking Continue?
While it may seem obvious to you and me that when someone knocks on your door to sell you something it’s usually nothing more than a waste of time and a nuisance, it still happens. It still happens because enough people sign up for these silly deals that it makes business sense to continue doing it. The same friend who was telling me about their dalliance with credit card balance protection insurance last week surmised that for our parents’ generation (and older), doing business at your front door was a completely acceptable, and in most cases honorable way of conducting business and earning a living for the salesperson.
Seniors Get Ripped Off The Most?
Perhaps this explains why so many seniors seem to get taken advantage of. To them, door knocking was a normal sales method for most of their lives. I can’t speak for everyone in my generation, but I’m pretty sure when that doorbell rings and you see a stranger with a clipboard outside you know the next few minutes of your life are going to be a waste of time… always.
Ask For A Brochure And Ask For A Second Opinion
I recommend speaking to your elder relatives about door knockers and warning them that these days it’s not worth signing anything at the door. If the deal is good, it will still be good if you call back after having checked it over with some friends first and researching the companies on the internet.
Google the company’s name + “scam”
One simple thing to try – do a google search for the company’s name plus the word “scam”. So if company XYZ came to your door, just google “XYZ scam” and you can quickly save yourself a lot of time. You might find some sites or forums which detail all the sales tactics you just experienced along with a breakdown of how the scam works – or how bad the deal really is if it is not a fully qualified scam. It should be enough for you to figure out if you should do more research or cut your time losses right away. :)